Northwind / Growth squad / Weeklies
Growth squad weekly · W42
DateTuesday, 14 October 2025
Time10:00 – 11:00 PT
WhereZoom · meet.northwind/growth-weekly
Notes byDevon Park
Present
DP
MR
PB
CA
SL
Apologies — Alvaro M. (PTO)
Agenda
✓
Sprint 38 mid-sprint checkWalk the board column by column. Reset what's stuck.
10:00 · 15m
✓
2FA workstream — M2 riskBrand microcopy review is the open dependency.
10:15 · 10m
✓
Onboarding metrics reviewActivation up 9 pp WoW; debrief the empty-state work.
10:25 · 10m
✓
Pioneer security review prepSales loop-in for Thursday's call.
10:35 · 10m
✓
Q4 roadmap sneak peekDevon shares the proposed shape; we vote on top-3 themes.
10:45 · 12m
Open thread — anything elsePushed to async — see #growth-squad.
10:57 · 3m
Decisions
What we agreed to, on the record
- M2 (2FA challenge step) stays at Nov 18 unless brand review slips past Wednesday EOD; Devon owns the escalation.
- Empty-state experiment rolls to 100% on Thursday after one more 24h hold; no follow-up control needed.
- Q4 themes: (1) Enterprise-readiness (auth + audit), (2) Onboarding 2.0, (3) Mobile-first settings. Sasha to write up the one-pagers.
- Weekly format: starting next week, demos move to Friday async-video; Tuesday is decisions + board only.
Action items
| Action | Owner | Due | Status |
|---|
| Escalate brand microcopy review to Sasha + Brand lead |
DPDevon |
Wed Oct 15 |
In progress |
| Roll empty-state to 100% (with monitoring window) |
MRMira |
Thu Oct 16 |
To do |
| Pair with Sales on Pioneer call prep |
PBPriya |
Thu Oct 16 |
To do |
| Draft Q4 theme one-pagers (3) |
SLSasha |
Mon Oct 20 |
To do |
| Audit-writer backlog dashboard |
CACaleb |
Tue Oct 21 |
Blocked · awaiting Grafana ACL |
| Switch weekly format to demos-on-Friday |
DPDevon |
Mon Oct 20 |
Done |
Open questions & next meeting
Open questions
Do we want a customer in the Q4 mobile-first kickoff (Pioneer would say yes), or do we keep the first session internal?
Should the Friday demo video be capped at 5 min, or open-ended?
Next meeting
DateTuesday, 21 October 2025
Time10:00 – 11:00 PT · Zoom
Pre-readSasha's Q4 one-pagers (Mon EOD)
Notes byMira Reddy (rotation)