Northwind / OKRs / FY25 / Q4
Q4 FY25 · Northwind
14 October → 31 December 2025 · Owner Devon Park · 3 objectives · 9 key results
42%
Quarter through · 47% time elapsed
Objective 1Make Northwind feel finished to the Enterprise buyer.
MRMira Reddy
On track
Close 3 of 3 stalled enterprise dealsauth-gap blocker · sales: Devon
2 of 3
Reach SOC 2 Type II readinesscontrols: 14 / 16 implemented
88%
Ship workspace 2FA enforcement (TOTP + WebAuthn)M3 lands Dec 2 · Devon
60%
Objective 2Cut time-to-value for new sign-ups in half.
DPDevon Park
At risk
Median activation time ≤ 30 minbaseline 72 min · current 47 min
64%
Activation rate ≥ 50% of new signupscurrent 38% · last quarter 29%
76%
Ship onboarding redesign v2 to 100%currently at 25% experiment
25%
Objective 3Make the platform feel native on mobile.
PBPriya Banerjee
Off track
Mobile DAU as % of total ≥ 35%current 22% · last quarter 19%
22%
Ship redesigned mobile settings + auth surfacesscope locked Nov 1 · build started
18%
App Store rating ≥ 4.6 (currently 4.2)10-week rolling, requires sustained release cadence
10%