Growth squad · weekly
Week 42 · 14 → 18 Oct

Hello, week forty‑two.

Author · Devon Park Audience · Squad + leadership 5 min read
01 / 08
Headline
+22%Net new MRR vs Q3 weekly avg

The week the funnel started feeling fast again.

Onboarding completion is up 9 pp, signup→activation cut to 47 minutes from 1h12, and we shipped the first piece of the 2FA workstream.

02 / 08
What shipped

Shipped, top to bottom.

01TOTP enrollment in member settingsNW-201 · Devon
02Onboarding empty-state illustrationsNW-241 · Mira
03Audit-log entries for auth eventsNW-198 · Priya
04Workspace-switcher scroll-reset fixNW-233 · Caleb
03 / 08
In flight

In flight, landing soon.

01Recovery codes — generate, download, regenerate
PB
022FA challenge step — visual + microcopy
MRSL
03Settings nav restructure (left rail)
MR
04Audit-writer backlog dashboard
CA
04 / 08
Blocked

One thing's stuck.

Brand copy review for the 2FA challenge step.

Sasha needs Brand to review the new microcopy by Wednesday EOD or M2 (Nov 18) slips. The doc is tagged in #brand-reviews; we just need eyes.

Ask: Brand — please review by Wed
05 / 08
Metrics

Metrics that moved.

Activation rate · 4-week trailing

Higher is better
38%
▲ +9 pp this week

Time-to-activation · median

Lower is better
47 min
▼ −25 min this week
06 / 08
Asks

Asks for next week.

SLBrand

Review the 2FA challenge microcopy by Wednesday EOD.

Doc is tagged in #brand-reviews. Without it, M2 ships late and the Pioneer deal slips.

PBSecurity

Pair on the KMS rotation rehearsal Thursday 14:00.

30 minutes. We want to dry-run the procedure before we touch prod next quarter.

DPSales

Loop us in to the Pioneer security review call.

We can answer the 2FA questions live; will save a round-trip.

MRResearch

Five recruits for the Enterprise admin study by next Friday.

Existing customers preferred. We have an Airtable form ready.

07 / 08
Thanks

That's the week.

Thanks for the focus. The 2FA push is paying off and the funnel work landed harder than I expected. Special thanks to Mira for the empty-state work — small change, big lift on activation.

DP
Devon ParkGrowth squad lead · ping me in #growth-squad
08 / 08