Media & Consumer
Apple
Consumer electronics. Premium white space, SF Pro, cinematic imagery.
Типографика
SF Pro Displayосновной шрифт системы
Ключевые характеристики
- Binary section rhythm: deep black scenes (`#000000`) alternating with pale neutral fields (`#f5f5f7`)
- Single blue accent family for action and link semantics (`#0071e3`, `#0066cc`, `#2997ff`)
- Dual operating modes in one system: cinematic showcase modules and dense commerce configurators
- Heavy reliance on imagery and material finishes; UI chrome remains visually thin
- Tight headline metrics (SF Pro Display, semibold) paired with compact body/link typography (SF Pro Text)
- Pill and capsule geometry as signature action language (`18px` to `980px` and circular controls)
Описание
Apple's web language is a precision editorial system that alternates between gallery-like calm and retail-density information blocks. The visual tone stays restrained: broad neutral canvases, quiet chrome, and product imagery given almost all of the expressive weight. The interface is engineered to disappear so hardware, materials, and finish options become the narrative foreground.