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Media & Consumer

Pinterest

Visual discovery. Red accent, masonry grid, image-first.

Палитра

#e60023color
#103c25color
#0b2819color
#211922color
#000000color
#62625bcolor
#91918ccolor
#ffffffcolor

Типографика

Pin Sansосновной шрифт системы

Ключевые характеристики

Описание

Pinterest's website is a warm, inspiration-driven canvas that treats visual discovery like a lifestyle magazine. The design operates on a soft, slightly warm white background with Pinterest Red (`#e60023`) as the singular, bold brand accent. Unlike the cool blues of most tech platforms, Pinterest's neutral scale has a distinctly warm undertone — grays lean toward olive/sand (`#91918c`, `#62625b`, `#e5e5e0`) rather than cool steel, creating a cozy, craft-like atmosphere that invites browsing.