Xiaohongshu

Палитра

Типографика

Ключевые характеристики

• Singular brand red (`#FF2442` token, `#FF2E4D` at the component layer) — never two saturated colors at once
• Translucent neutrals (`rgba(48,48,52, .05/.10/.20)`) instead of discrete grey steps
• Generous rounding everywhere: cards 12–16px, buttons fully pill, sheets 16px top-only
• Near-zero shadow — flat by default
• PingFang SC at 400/500/600 only; no thin display weights
• Content (user photos) is the color source — UI yields

Описание

Xiaohongshu (小红书 / RED) is the visual opposite of a SaaS console. Open the app and you do not see "Xiaohongshu" — you see other people's breakfasts, hotel sofas, the lipstick they bought on the third try. That is by design. The entire UI tries to act as a transparent picture frame: white surfaces, low-noise components, no shadow stacks competing for attention. Everything yields to the user-uploaded image.